“To put this another way, the viewing of art followed a similar trajectory to that of music listening, moving from social event to more interiorised behaviour.”
[…]
“The strategies undertaken by architects and curators to keep the empty and unobtrusive gallery environment separate from the world outside have occupied many art theorists. In 1976, for instance, Brian O’Doherty contended that the gallery had acquired “a limbo-like status”, an “eternity of display” that parallels that of the works exhibited. Describing the traditional gallery space as a “white cube”, he claimed that “[a] gallery is constructed along laws as rigorous as those for building a medieval church”:
Some of the sanctity of the church, the formality of the courtroom, the mystique of the experimental laboratory joins with the chic design to produce a unique chamber of aesthetics. So powerful are the perceptual fields of force within this chamber that, once outside it, art can lapse into secular status.
Thomas McEvilley has charted for the “white cube” a lineage of sanctified spaces that extends long beyond the Medieval church to include Egyptian tomb chambers, which also “held paintings and sculptures that were regarded as magically contiguous with eternity and thus able to provide access to it or contrast with it.” […] McEvilley describes the modern gallery as a space “where access to higher metaphysical realms is made to seem available”: as a portal for the metaphysical, these spaces must be sheltered from the appearance of change and time.
This specially segregated space is a kind of non-space, ultra-space or ideal space where the surrounding matrix of space-time is symbolically annulled. Arguing along similar lines, Miwon Kwon describes the gallery in a way reminiscent of the reverential behaviour encouraged by the “inner world of the performance” (Small): “the seemingly benign architectural features of a gallery/museum […] were deemed to be coded mechanisms that actively disassociate the space of art from the outer world, furthering the institution’s idealist imperative of rendering itself and its hierarchization of values, ‘objective’, ‘disinterested’, and ‘true’.”
(page 100)
Holly Rogers. Sounding the Gallery: Video and the Rise of Art-Music. Oxford: OUP, 2013.
Found while browsing the stacks at the Belzer Library, SFU.